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Originally founded in 1982 and headquartered in New York City, E*TRADE is an online financial services company offering trading services, brokerage accounts, and banking products. Since the internet's earliest days, E*TRADE began offering its trading technology via AOL and CompuServe. In addition to retail brokerage and retirement accounts, E*TRADE offers advanced trading software for serious day traders.
E*TRADE is a pioneer both in online stock trading and in the discount brokerage sector. Its familiarity with trading technology and the needs of its customers has made it a leader in online stock brokerages. Competing companies, though, not only have research tools and trading platforms that are just as sophisticated, but often have a wider array of financial products available under the same roof. Consumers who live near one of E*TRADE's 30 branches have access to additional resources and services, but their mobile app offers all of the typical features for trading, performing transfers, and making deposits. We recommend E*TRADE for both beginner and serious investors.
E*Trade Features
Features - 0 / 5
Portfolio Management
Self-Directed
Managed
Investment Products
Stocks
ETFs
Options
Mutual Funds
Bonds
Futures
Types of Accounts
Brokerage
IRA
Roth IRA
Checking
Savings
Mobile App
Yes
Margin Lending
Yes
Financial Advisors
E*TRADE offers several managed portfolio options. These managed solutions require minimum portfolio balances on opening between $5,000 and $250,000 and also have annual advisory fees of 0.30% - 1.25%, depending on the account.
Broker Physical Locations
30 locations in 17 states
E*Trade Fees and Commissions
Pricing and Fees - 0 / 5
Trade Cost/Commission
$0
Minimum to Open Account
0
E*Trade Financial Strength and Customer Experience